Sales Management Training… Reinvented

Sales managers play a critical role in the success of a sales organization. In fact, sales managers are the #1 factor that drives sales rep performance. The role of the sales manager is to hire, develop and retain top sales performers. Sales management training is necessary to provide sales managers with the skills to effectively execute their role

The ROI on sales manager training is far greater than on sales rep training. The STAR Sales Manager Report shows that only 50% of companies are investing in the ongoing development of their sales managers.

Traditional sales management training programs are workshop based and without any reinforcement. Thus, they fail to have any sustainable impact on skill acquisition and job performance. The result, sales executives, get frustrated by the limited impact these training programs have.

Introducing STAR Sales Management Training 

Our sales management training programs are different from any others in the industry because we have a unique approach to skill development. Our goal is to ensure skill mastery. As a result, our programs include:

  1. Ongoing assessment and feedback
  2. Blended learning
  3. Reinforcement coaching
  4. Sales management tools
  5. Shared accountability

To achieve skill mastery we develop a customized plan over a six to twelve-month period. Our approach creates permeant, sustainable, and measurable improvements in skills. The result is sales managers that will positively impact the performance of their team.

Ongoing Reinforcement Makes the Difference!

Sales Management Training Program

Reinforcement Coaching is available in two formats:

  1. Focused Leadership Coaching
  2. Laser Coaching

sales management training program

Core Sales Management Skills

Essentials of Sales Management 

We offer sales management training in 5 core skills. Focused Sales Coaching is the first in our series of sales management courses. In Focused Coaching, you will learn how to effectively coach your salespeople to be top performers – leading to increased sales, better engagement, and improved job satisfaction. Steven will teach his five-step Focused Coaching Methodology to enhance sales coaching skills and accelerate the development of your sales team.

You will learn how to:

  • Avoid common coaching mistakes that can negatively impact performance
  • Develop a self-motivated, engaged, and fully accountable team of top performers
  • Engage and retain your top salespeople
  • Employ simple, yet effective techniques to create sales rep buy-in and behavioral
  • change
  • Create greater accountability for achieving goals

sales management training programs

Essentials of Sales Management

Click to download information on our webinar based sales management training:

  1. Focused Sales Coaching
  2. Selecting Sales Super Stars
  3. Demystifying Business Acumen
  4. Managing Performance For Results
  5. Leadership

There are good results, and then there are STAR Results!

In short, you get all these benefits with the STAR Sales Management Development Program

  • Highly effective coaches
  • Increased sales performance
  • High levels of engagement and reduced turnover
  • Improved business acumen and decision-making
  • Proactive performance management
  • Greater focus on sales rep development and skills

This just may be the best investment you’ll ever make.

Can you relate to this client? 

A couple of years ago we brought in a top-notch sales management training program. The sales managers loved the session. Afterward, senior sales management found that most managers weren’t using the new skills. One-year post training there was no noticeable improvement in coaching skills. I can’t understand why such a great program had no impact on performance.
Director, Salesforce Effectiveness

Discover the competitive edge these clients are now enjoying from our sales management training program

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