April 2010

Attention: Canadian Pharmaceutical Sales Executives

This publication is solely focused on your needs and challenges. As the industry shifts from a marketing driven model to one that is sales focused you hold the key to unlocking performance in your organization. We cover topics that will help you effectively hire, coach and retain the very best sales reps in the industry. The role of the sales managers is evolving and we want to provide you with the latest tools, strategies and thinking to help you succeed.

What's New in Pharma?

In this issue we look at "What's New in Pharma?" In my opinion not much has really changed. Many organizations are trying to evolve to a customer/sales focused business model. Many are struggling to get there. Click here to read more...

Resources

Do you want to be at the top of your game? Here are some insights that you will benefit from: Support for sales reps is hiding in plain sight Sales Leadership in Turbulent times How can you Generate 20% More Sales?

Book of the Month

Pharma sales reps can utilise techniques from B2B sales to find ways to get though to no see physicians. The Sales Winner's Handbook gives you proven scripts to whiz past gatekeepers, answer objections, close more deals or set more appointments. That's why I like The Sales Winner's Handbook: Essential Scripts and Strategies to Skyrocket Sales Performance. Click here to find out more.